• going platinum_barney Martin_vogue_au_ Gigi_haileyb
  • going platinum_barney Martin_vogue_au_ rose hw
  • going platinum_barney Martin_vogue_au
  • going platinum_barney Martin_vogue_au

Going Platinum with Vogue

Posted on 8/03/2021

Barney and the Team shared their words of wisdom when it comes to hitting the bleach to go Platinum with the gorgeous girls at Vogue Australia.

If you’re reading this article right now, chances are you’re scratching at a desire to go blonde that just won’t go away, so we’re going to give you some relief. Answering all your frequently asked questions—and to quell your internet-fuelled fears and misconceptions—is hair expert Barney Martin. The owner of his namesake Sydney salon and the Australian creative director of haircare brand, R+Co, Martin is a beauty veteran who has made his mark in every fashion capital, working with industry giants like Kate Moss and Sam McKnight.

How do you avoid going brassy instead of blonde? What does your natural hair colour have to do with it all? From the best post-bleach haircare products, to whether or not you should bite the bullet and bleach it yourself, read on for everything you need to know before going platinum.

For many, the urge to go blonde begins small and is nearly imperceptible. A photo pops up on your Instagram feed of a model, posing in some tropical utopia with her honeyed waves tucked under a bucket hat. You pause briefly, in quiet interest, before scrolling on into the endless abyss.

But, unbeknownst to you, the thought has taken hold. Over the next few weeks (or months, depending on how long you can withstand the torture of prevaricating), you fall prey to some beautified Baader-Meinhof phenomenon. No longer is your world populated by brunettes or redheads, you see only blondes whose gold, strawberry and straw-coloured locks serve to remind you of how decidedly un-blonde you are. The itch spreads! Contact the salon to see how we can help you in your blonding journey!